Best Virtual Tour Software in 2026: 7 Tools Compared
The best virtual tour software depends on how you work. If you want to build and publish tours on your phone while you are still at the property, Clear Pano is the quickest route. If you need 3D scans and measurements, Matterport is the standard. Kuula and Panoee are browser-based tools with free plans, CloudPano is built around real estate marketing, 3DVista suits offline and highly customised tours, and Zillow 3D Home is a free option for agents listing on Zillow in the US.
Full disclosure: we make Clear Pano, one of the tools on this list. To keep the comparison fair, every price comes from each company's own website, checked on 20 October 2026, and every tool is listed for what it does best. Prices change, so check before you buy.
Quick answer: the best tool for each job
| What you need | Best pick |
|---|---|
| Build and publish tours on your phone, on site | Clear Pano |
| 3D scans, measurements and floor plans | Matterport |
| Free tours made in a web browser | Panoee |
| Simple tours in a web browser, with a big community | Kuula |
| Real estate marketing and live video tours | CloudPano |
| Offline or fully customised tours for a one-time price | 3DVista |
| Free tours for listings on Zillow (US) | Zillow 3D Home |
Virtual tour software compared
Prices are in US dollars per month unless stated, from each company's own website on 20 October 2026.
| Software | Where you build tours | Cameras | Free option | Paid plans from | Publish to Google Street View |
|---|---|---|---|---|---|
| Clear Pano | iPhone and Android app | Any 360 camera | First tour free forever | $5 (up to 10 published tours) | Yes, on paid plans |
| Matterport | Capture app, then online | Matterport Pro cameras, supported 360 cameras, iPhone and Android | Free account | $90, billed yearly (10 spaces) | Yes |
| Kuula | Web browser | Any (you upload 360 photos) | Free plan for sharing 360 photos; the tour editor is on Pro | $20 (Pro) | Yes, on Pro and Business (in beta) |
| CloudPano | Web app | Any (you upload 360 photos) | Free to start | Shown after you sign up | Yes |
| Panoee | Web browser | Any (you upload 360 photos) | Free plan: unlimited projects, 3 GB storage | $22 (Pro) | Yes, on Pro and above |
| 3DVista | Windows or Mac software | Any (you import 360 photos) | Free trial | $499 one-time licence | Yes |
| Zillow 3D Home | iPhone and Android app | Phone camera, or compatible 360 cameras such as Ricoh Theta and Insta360 | Free | Free | Not listed |
How we compared them
- Where you build tours: on a phone, in a web browser or in desktop software. This decides whether you can finish a tour at the property or have to do it later at a computer.
- Cameras: whether you can use the 360 camera you already own, or need specific hardware.
- Price and free plan: what it costs to start, and what you get for free.
- Publishing: sharing a link, embedding a tour on a website, and publishing to Google Street View.
1. Clear Pano: best for building tours on your phone
Clear Pano is a virtual tour app for iPhone and Android. You import 360° photos from any 360 camera and do every step on your phone: link the rooms with hotspots, recenter each photo, colour grade, remove the tripod and unwanted objects with one tap, add your logo, and publish. A typical house takes about 15 minutes, so the tour can be ready before you leave the property.
- Best for: real estate agents, property photographers and small businesses who want tours done on site, without a computer.
- Good to know: paid plans can publish tours straight to Google Street View from the app. Plan limits count the tours you have published at the same time, not tours per month.
- Limits: Clear Pano works with 360° photos, so there is no 3D dollhouse model or measuring tool. Editing happens in the phone app; there is no desktop editor. The free tour shows a small Clear Pano watermark.
- Price: first tour free forever. Paid plans from $5 a month for up to 10 published tours, up to $50 a month for 1,000. Team members are $5 per member per month.
2. Matterport: best for 3D scans and measurements
Matterport creates 3D models of a space, often called digital twins, with a dollhouse view, measurements and floor plans. You capture with a Matterport Pro camera, a supported 360 camera or an iPhone or Android phone, and the model is processed online.
- Best for: larger properties, commercial spaces, construction and insurance, where measurements and a 3D model matter.
- Good to know: tours can be published to Google Street View, and paid plans include AI tools such as defurnishing a room.
- Limits: the price rises with the number of active spaces, and floor plans and technical files are paid add-ons.
- Price: free account. Paid Professional plans from $90 a month billed yearly, for 10 active spaces.
3. Kuula: best for simple tours in a web browser
Kuula is one of the best-known virtual tour platforms, with a large community sharing 360° photos and tours. You upload your 360° photos and build tours in a web browser.
- Best for: 360 photographers who edit on a computer and want a simple, popular platform.
- Good to know: Pro and Business can publish to Google Street View, a feature Kuula describes as in beta, with a monthly photo limit. The Business plan adds a custom domain, password-protected tours and detailed analytics.
- Limits: the free plan lets you share and embed 360° photos, but the virtual tour editor is part of the Pro plan. Tours are built in a web browser, so editing usually happens at a computer after the shoot.
- Price: free Basic plan. Pro $20 a month, Business $36 a month.
4. CloudPano: best for real estate marketing and live video tours
CloudPano is a web-based virtual tour platform aimed at real estate. Its features include live 360° video chat inside a tour, lead generation, 3D dollhouse floor plans and publishing to Google Street View.
- Best for: real estate teams who want to capture leads and walk buyers through a property on a video call.
- Good to know: you can host tours on your own custom domain.
- Limits: CloudPano doesn't publish its prices; you see them after you sign up.
- Price: free to start; paid plan prices shown after sign-up.
5. Panoee: best free virtual tour software
Panoee is a browser-based virtual tour builder with one of the most generous free plans: unlimited projects, 3 GB of storage, seven types of hotspot and panoramas up to 32K.
- Best for: anyone who wants to make tours for free on a computer, including schools, museums and hobbyists.
- Good to know: the Pro plan adds Google Street View publishing and more hotspot types.
- Limits: tours are built in a web browser, and storage is 3 GB on both the free and Pro plans, with extra storage charged per GB.
- Price: free plan. Pro $22 a month.
6. 3DVista: best for offline and fully customised tours
3DVista Virtual Tour Pro is desktop software for Windows and Mac. You pay once and can make unlimited tours, with deep control over the design, VR support and tours that work offline.
- Best for: professionals building bespoke tours for clients, exhibitions or kiosks.
- Good to know: tours can be published to Google Street View, and hosting is optional.
- Limits: it runs on a computer, and it has far more settings than an online editor, so expect to spend time learning it.
- Price: $499 one-time licence. Optional 3DVista hosting from €99 a year.
7. Zillow 3D Home: best for listings on Zillow
Zillow 3D Home is a free iPhone and Android app for adding virtual tours to listings on Zillow. You can capture with your phone or with a compatible 360 camera such as a Ricoh Theta or Insta360.
- Best for: US agents whose listings are on Zillow.
- Good to know: using a compatible 360 camera adds automatic floor plans.
- Limits: it is built for Zillow listings in the US, and Android support depends on the phone.
- Price: free.
Which virtual tour software should you choose?
- Real estate agents: if you want a tour live the same day, build it on your phone with Clear Pano. If buyers expect a 3D dollhouse and measurements, use Matterport. In the US, Zillow 3D Home is a free extra for Zillow listings.
- 360 photographers starting a business: keep monthly costs low and use the camera you have: Clear Pano, Kuula or Panoee. For bespoke client projects, look at 3DVista.
- Getting businesses onto Google Maps: most tools here can publish to Google Street View. Clear Pano does it from your phone, at the property.
- Museums, schools and venues: Panoee's free plan and 3DVista's offline tours are both worth a look.
See Clear Pano in action
This video shows a complete tour being built on a phone, from importing the 360° photos to publishing.
Watch “Best Virtual Tour Software 2026: Build Tours On Your Phone In 15 Mins” on YouTube
Frequently asked questions
What is the best virtual tour software?
It depends on how you work. Clear Pano is best for building and publishing tours on your phone at the property. Matterport is best for 3D scans, measurements and floor plans. Kuula and Panoee are browser-based tools with free plans, CloudPano is built around real estate marketing, 3DVista suits offline and highly customised tours, and Zillow 3D Home is a free option for agents listing on Zillow in the US.
What is the best free virtual tour software?
Panoee has the most generous free plan of the browser-based tools: unlimited projects and 3 GB of storage. Clear Pano's first tour is free forever, with no time limit. Zillow 3D Home is free for listings on Zillow in the US. Matterport offers a free account, and Kuula's free plan lets you share and embed 360° photos, but its virtual tour editor is part of the paid Pro plan.
Can I make a virtual tour on my phone?
Yes. Clear Pano lets you import 360° photos from any 360 camera and do every step on your iPhone or Android phone, from linking rooms to publishing. Matterport and Zillow 3D Home can also capture a space with a phone.
Do I need a 360 camera to make a virtual tour?
For most virtual tour software, yes: you need 360° photos, and a 360 camera such as an Insta360 or a Ricoh Theta is the quickest way to take them. Matterport and Zillow 3D Home can also capture with a phone camera.
How much does virtual tour software cost?
Prices range from free to a few hundred dollars. Of the tools compared here, Clear Pano starts at $5 a month, Panoee Pro is $22 a month, Kuula Pro is $20 a month, Matterport starts at $90 a month billed yearly, and 3DVista is a one-time $499 licence. Zillow 3D Home is free, and CloudPano shows its prices after you sign up.
Which virtual tour software can publish to Google Street View?
Of the tools compared here, Clear Pano (on paid plans), Matterport, Kuula (on Pro and Business, in beta), CloudPano, Panoee (on Pro and above) and 3DVista can publish to Google Street View. Clear Pano is the one that does it from your phone.
Try Clear Pano free
Build your first virtual tour on your phone today. Your first tour is free forever, with no credit card.
Where to go next
- How to make a virtual tour on your phone: a step-by-step guide with video.
- Clear Pano user guide: a short, illustrated walkthrough of the app.
- Clear Pano pricing: every plan, from free to 1,000 published tours.