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Virtual Tour Pricing in 2026: What 360 Photographers Should Charge
How much to charge for a 360° virtual tour, with real prices from other photographers, a simple way to work out your own, and two upsells that add to every job: a floor plan, and Google Street View for local businesses.
The camera is the easy part of a virtual tour business. The hard part is the first time an agent asks, "How much?" Charge too little and every shoot costs you money. Charge too much and they book someone else.
Here's what other photographers charge, how to work out your own minimum, and the two upsells that add to every job: a floor plan, and Google Street View for local businesses. I make virtual tours on my phone with Clear Pano, so I'll show what it costs you there too.
Full disclosure: I'm the founder of Clear Pano. The prices of other photographers and companies here come from their own websites, checked on 11 November 2026. Your local market may pay more or less, so treat them as a guide, not a promise.
What to charge at a glance
| What to charge | What it costs you on Clear Pano | |
|---|---|---|
| A virtual tour of a home | $150 to $300 | From 50¢ a month while it's live |
| A floor plan with the tour | $75 to $150 more | Included in your plan |
| Google Street View for a business | $300 to $1,500 | Included in every paid plan |
| Keeping a business's tour fresh | $25 to $50 a month | 50 live tours for $10 a month |
Who pays for virtual tours
Most of the work comes from two kinds of client.
- Estate agents, realtors and letting agents. A tour lets buyers and tenants walk through a home before they book a viewing. Agents list homes every month, so one good agent can mean steady work.
- Local businesses. Gyms, cafés, restaurants, salons, showrooms, hotels, wedding venues and nurseries all want customers to see inside before they visit. They can also go on Google Street View, which homes can't.
Holiday let owners, property managers with lots of flats, schools and offices buy tours too.
What other photographers charge
Prices vary a lot by country, city and how much is included, so here are a few published price lists from real companies:
| Who | What you get | Price |
|---|---|---|
| Schuster Drone Media | A 360° tour of a home | $110, or $140 with a floor plan |
| Matterport Capture Services | A 3D scan of up to 3,000 sq ft, hosting extra | From $238 to $325 a space |
| TrueView 360s | A 360° tour of a home up to 1,000 sq ft, hosted for a year | $299, plus 10¢ a sq ft above that |
| PropPhoto | A 2D floor plan added to a photo package | $100 to $300, its typical range |
| TrueView 360s | A Google Street View tour of a business, up to 12 viewpoints | $499, paid once |
| Ambient Light (UK) | A Google virtual tour of a business, 5 to 30 camera positions | £250 to £1,500, by size |
So a tour of a home sells for somewhere between about $100 and $300, and a Street View tour of a business for a few hundred dollars up to well over $1,000. Where you sit in that range depends on your market, your work and what you include.
Work out your minimum price
Before you look at what anyone else charges, work out the lowest price that still pays you. Add up four things:
- Your time, for the whole job: travel, the shoot, building the tour, and the messages and invoice.
- Your costs for the job, like fuel and parking.
- A share of your gear and software, spread over your jobs.
- A margin for profit, quiet weeks and tax.
Here's an example for one home. Change the numbers to your own:
| Example | |
|---|---|
| Time: 1 hour travelling, 45 minutes shooting, 30 minutes building the tour, 15 minutes of messages | 2.5 hours at $40 an hour: $100 |
| Fuel and parking | $10 a job |
| Gear: a $700 camera and a $100 tripod, spread over 2 years of 8 jobs a month | About $4 a job |
| Clear Pano: the $5 plan holds 10 live tours | 50¢ a month while the tour is live |
| Margin for profit, quiet weeks and tax, about 30% | About $35 |
| Your minimum | About $150 |
So in this example, $150 is the floor. Any job below it costs you money, however busy it keeps you.
What it costs you to make a tour
You need three things: a 360 camera, a tripod and your phone. Clear Pano works with any 360 camera. The Insta360 X6, for example, is $699.99 on Insta360's store.
For the tripod, a tall one with narrow legs stays small at the bottom of your 360° photos. The Best360 180CM Tripod, from my own company, stands 180cm tall and folds to 37.5cm.
Then there's the software. Clear Pano is priced by how many tours you have live at the same time: 10 for $5 a month, 50 for $10 and 100 for $15. You build the tour in the app on your phone, at the property, and your first tour is free.
You don't need a $3,995 Matterport camera to start. Here's what Matterport really costs, and how to make a virtual tour on your phone, step by step.
Three prices for every home
Agents find it easier to choose from three clear options than to haggle over one. Make the middle one the best value, and many will pick it:
| Package | What's included | Price |
|---|---|---|
| Essentials | A tour of up to 15 viewpoints, live for 6 months | $150 a home |
| Plus | Up to 25 viewpoints and a floor plan, live for 6 months | $225 a home |
| Premium | Up to 40 viewpoints for larger homes, a floor plan, live for 12 months | $300 a home |
Write down exactly what each one includes: how many viewpoints, how long the tour stays live, how quickly you deliver and how many changes you'll make. "A full tour of the home" sounds generous, but it starts arguments about garages, gardens and loft rooms. "Up to 15 viewpoints" doesn't.
Upsell 1: a floor plan with every home
Buyers want to know how the rooms fit together, and agents know it. A floor plan is the easiest thing to add to a tour, because you're already at the property.
Other photographers charge from about $30 more for a floor plan with a tour, as Schuster Drone Media does, to $100 to $300, PropPhoto's typical range. For a typical home, $75 to $150 on top of the tour is a fair price.
What it costs you depends on your software. Matterport charges $14.99 for each floor plan, and CloudPano's Floor Plan Scanner orders start at $13.99 a property. In Clear Pano, floor plans are included: your plan holds as many floor plans as tours, so the whole fee is yours.
You scan the floor plan on an iPhone 12 Pro or later Pro model, or an iPad Pro (2020 or later). Walk through the property room by room, the LiDAR scanner reads each room, and Clear Pano draws the plan when you finish the floor, while you're still there. Share it as a PDF or picture, or link it to the tour. The floor plan guide shows how.
One thing to tell your clients: room sizes from a scan are approximate, as they are on most floor plans.
Upsell 2: Google Street View for local businesses
When someone finds a café or a gym on Google Maps, they can step inside it if it has a 360° tour. Business owners want that, and many will pay for it.
You don't need a badge from Google. Its Street View page for businesses says a business can publish 360° photos itself or with help from a professional.
There's one rule to know before you sell it: Google's content policy says photos taken inside private homes must never be published, and photos of other private places need the owner's consent. So Street View is for businesses, not homes for sale. Hotels, B&Bs and guest houses with a Google business listing are businesses. A private home that's sometimes let out is still a private home, so leave it off.
Price by the number of viewpoints, because that's what takes the time:
| Package | What's included | Price |
|---|---|---|
| Small | Up to 6 viewpoints, published to Google Street View | $300 a business |
| Standard | Up to 15 viewpoints, Street View, and the tour for their website | $600 a business |
| Large | Up to 30 viewpoints, for hotels, venues and showrooms | $1,000 to $1,500 a business |
In Clear Pano, Street View is included in every paid plan. You connect your Google account, place the scenes on the map and publish straight from the app. The photos usually appear on Google Maps within 2 to 7 days. They live on Google under your Google account, and they stay there even if you stop paying for Clear Pano, so agree with your client what happens to them if you ever stop working together.
Turn one-off jobs into monthly income
A tour that stays live keeps working for your client, so it's fair to charge to keep it there.
For homes, include a set time in the price, like 6 or 12 months, then charge to keep the tour live after that. TrueView 360s charges $50 for each extra year. Most homes sell before then, and you can unpublish the tour to free up its slot for the next one.
For businesses, offer a care plan of $25 to $50 a month. Keep the tour live, swap in new photos when they redecorate or change the menu, and keep their Street View up to date. Twenty businesses at $35 a month is $700 a month, and 50 live tours on Clear Pano cost $10 a month.
Send the invoice
When the client says yes, make the invoice with our free invoice generator for 360 photographers. Pick your currency, tick the tour, floor plan, Street View, hosting or upkeep, add your bank details and download a PDF to send. It's made in your browser, and the details you type are not sent to Clear Pano.
Finding your first clients
- Agents: offer to make a tour of their next listing so they can see it on a real home. Your first Clear Pano tour is free, so it costs you only your time.
- Local businesses: search Google Maps near you for gyms, cafés and salons with no 360° photos on their listing. Show the owner a competitor's listing that has one.
- Ask for referrals. Agents talk to other agents, and a tour with your name on it is the best advert you have.
For pitches and scripts, download the free virtual tour business playbook and the Google Street View playbook.
Five pricing mistakes to avoid
- Charging less than your minimum. Cheap jobs fill your week and empty your account. Work out your floor and stick to it.
- Buying expensive gear before you have clients. A 360 camera and your phone are enough to start.
- Putting a private home on Street View. Google doesn't allow it, so keep Street View for businesses.
- Not writing down what's included. Viewpoints, hosting time, delivery and changes all belong in the quote.
- Promising hosting forever. Give a set time and a price to extend it.
The verdict
For a typical home, charge $150 to $300 for the tour, $75 to $150 more for a floor plan, and set a time for hosting. For local businesses, charge $300 to $1,500 for a Street View tour and offer a monthly care plan. With Clear Pano, the floor plans and Street View are included in your plan, so the upsells cost you nothing extra, and your first tour is free.
Frequently asked questions
How much should I charge for a 360 virtual tour?
For a typical home, $150 to $300. Published prices from other photographers run from about $110 to $299 for a home tour, and Matterport's capture service is $238 to $325 for up to 3,000 sq ft. Work out your own minimum from your time and costs first, then price above it.
How much should I charge for a floor plan?
$75 to $150 on top of the tour is fair for a typical home. Other photographers charge from about $30 more to $100 to $300. In Clear Pano, floor plans are included in your plan, so you keep the whole fee.
How much should I charge for Google Street View?
$300 to $1,500 for a business, depending on how many viewpoints it needs. TrueView 360s charges $499 for up to 12 viewpoints, and Ambient Light in the UK charges £250 to £1,500.
Do I need to be a Google Trusted Photographer?
No. Google's Street View page for businesses says a business can publish 360° photos itself or with help from a professional. With Clear Pano, you publish to Street View straight from your phone on any paid plan.
Can I put a house for sale on Google Street View?
No. Google's content policy says photos taken inside private homes must never be published. Share the tour link on the listing instead, and keep Street View for businesses.
Should I charge for hosting?
Yes. Include a set time in your price, like 6 or 12 months for a home, then charge to keep the tour live, such as $50 a year. For businesses, a monthly care plan of $25 to $50 covers hosting and updates.
Affiliate link: this article contains an affiliate link. If you buy through it, I may earn a small commission, at no extra cost to you.
Best360: Best360 is my own company, so I earn from its sales.
